MY
MOST
RECENT
WORK
Explore a curated collection of favorite projects from my time at TripAdvisor and VF Corporation, focused on design systems at scale, close collaboration with product and engineering, and the thoughtful integration of AI into real user experiences. Each project reflects a systems driven design approach paired with execution that delivers value for users while driving business performance.
What you’ll find:
Work that balanced brand voice with real user needs
Campaigns and product features shaped by research, data, and a healthy dose of curiosity
Clean, practical solutions that drove engagement and measurable results
Cross-functional collaboration that turned early concepts into polished experiences
TRIPADVISORHelping travelers understand sentiment from thousands of reviews in seconds
AI Review Insights
TRIPADVISORPDP Conversion Optimization
Driving conversion through visual storytelling and reduced copy
Canvas Design SYSTEM
VF CORPORATIONScaling e-commerce across VF’s global brand ecosystem
SHOP THE LOOK
SMARTWOOLBroadening product discovery through curated outfit-based shopping
FULL WEBSITE REDESIGN
VANSModernizing the Vans digital experience to improve usability, accessibility, and conversion performance